PSYCHOLOGY & MARKETING,volume 32,issue 3  (03-2015)

Period of time： 2015年3期

Publisher： John Wiley & Sons Inc

Founded in： 1984

Total resources： 40

ISSN： 0742-6046

Subject： F Economic

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PSYCHOLOGY & MARKETING,volume 32,issue 3

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Online Consumption Communities: An Introduction

PSYCHOLOGY & MARKETING,volume 32,issue 3 , Vol. 32, Iss. 3, 2015-03 , pp. 235-239

John Wiley & Sons Inc

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Labeling as a Social Practice in Online Consumption Communities

PSYCHOLOGY & MARKETING,volume 32,issue 3 , Vol. 32, Iss. 3, 2015-03 , pp. 240-249

John Wiley & Sons Inc

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Social Control in Online Communities of Consumption: A Framework for Community Management

PSYCHOLOGY & MARKETING,volume 32,issue 3 , Vol. 32, Iss. 3, 2015-03 , pp. 250-264

John Wiley & Sons Inc

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Conflict Culture and Conflict Management in Consumption Communities

PSYCHOLOGY & MARKETING,volume 32,issue 3 , Vol. 32, Iss. 3, 2015-03 , pp. 265-284

John Wiley & Sons Inc

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The Market Maven Crowd: Collaborative Risk‐Aversion and Enhanced Consumption Context Control in an Illicit Market

PSYCHOLOGY & MARKETING,volume 32,issue 3 , Vol. 32, Iss. 3, 2015-03 , pp. 285-302

John Wiley & Sons Inc

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Health Communities as Permissible Space: Supporting Negotiation to Balance Asymmetries

PSYCHOLOGY & MARKETING,volume 32,issue 3 , Vol. 32, Iss. 3, 2015-03 , pp. 303-318

John Wiley & Sons Inc

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Exploring Consumptive Moments of Value‐Creating Practice in Online Community

PSYCHOLOGY & MARKETING,volume 32,issue 3 , Vol. 32, Iss. 3, 2015-03 , pp. 319-340

John Wiley & Sons Inc

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Motivational Drivers of Content Contribution to Company‐ Versus Consumer‐Hosted Online Communities

PSYCHOLOGY & MARKETING,volume 32,issue 3 , Vol. 32, Iss. 3, 2015-03 , pp. 341-355

John Wiley & Sons Inc

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Brand Communication Success in Online Consumption Communities: An Experimental Analysis of the Effects of Communication Style and Brand Pictorial Representation

PSYCHOLOGY & MARKETING,volume 32,issue 3 , Vol. 32, Iss. 3, 2015-03 , pp. 356-371

John Wiley & Sons Inc

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Erratum

PSYCHOLOGY & MARKETING,volume 32,issue 3 , Vol. 32, Iss. 3, 2015-03 , pp. 372-372

John Wiley & Sons Inc

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Total 10 item(s)