The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude

E-ISSN： 1466-4445|21|4|284-299

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.21, Iss.4, 2015-07, pp. : 284-299

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The influence of brand equity on consumer responses

By Buil Isabel Martínez Eva Chernatony Leslie de

Journal of Consumer Marketing, Vol. 30, Iss. 1, 2013-01 ,pp. : 62-74

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer attitude toward brand extensions: an integrative model and research propositions

By Czellar S.

International Journal of Research in Marketing, Vol. 20, Iss. 1, 2003-03 ,pp. : 97-115

Elsevier

Access to resources Recommend Favorite

Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention

Marketing Intelligence & Planning, Vol. 33, Iss. 3, 2015-05 ,pp. : 258-275

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer attitude towards brand extension: A comparative study of fast moving consumer goods, durable goods and services

By Srivastava Kavita Sharma Narendra K.

Journal of Indian Business Research, Vol. 5, Iss. 3, 2013-08 ,pp. : 177-197

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions

By Collins-Dodd C. Lindley T.

Journal of Retailing and Consumer Services, Vol. 10, Iss. 6, 2003-11 ,pp. : 345-352

Elsevier

Access to resources Recommend Favorite