Roles of perceived value and individual differences in the acceptance of mobile coupon applications

Author: Zhao Xuefeng   Chau Patrick Y.K.   Tang Qing  

Publisher: Emerald Group Publishing Ltd

ISSN: 1066-2243

Source: Internet Research: Electronic Networking Applications and Policy, Vol.25, Iss.3, 2015-06, pp. : 471-495

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Abstract