Exhibitions as sub-brands: an exploratory study

Author: Bridson Kerrie   Evans Jody  

Publisher: American Scientific Publishers

E-ISSN: 2044-2084|4|1-2|45-66

ISSN: 1546-1998

Source: Journal of Low Power Electronics, Vol.4, Iss.1-2, 2014-09, pp. : 45-66

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Abstract