Building holistic brands: an exploratory study of Halal cosmetics

E-ISSN： 1759-0841|6|1|109-132

ISSN： 1759-0833

Source： Journal of Islamic Marketing, Vol.6, Iss.1, 2015-03, pp. : 109-132

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Building brands using direct marketing - a case study

By Gardiner Peter Quinton Sarah

Marketing Intelligence & Planning, Vol. 16, Iss. 1, 1998-01 ,pp. : 6-11

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A framework of brand likeability: an exploratory study of likeability in firm-level brands

By Nguyen Bang

Journal of Strategic Marketing, Vol. 21, Iss. 4, 2013-07 ,pp. : 368-390

Routledge Ltd

Access to resources Recommend Favorite

Corporate social responsibility and the positioning of grocery brands: An exploratory study of retailer and manufacturer brands at point of purchase

By Anselmsson Johan Johansson Ulf

International Journal of Retail & Distribution Management, Vol. 35, Iss. 10, 2007-09 ,pp. : 835-856

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

SME brand building and management: an exploratory study

By Spence Martine Essoussi Leila Hamzaoui

European Journal of Marketing, Vol. 44, Iss. 7-8, 2010-01 ,pp. : 1037-1054

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Parental influence on the purchase of luxury brands of infant apparel: an exploratory study in Hong Kong

By Prendergast Gerard Wong Claire

Journal of Consumer Marketing, Vol. 20, Iss. 2, 2003-03 ,pp. : 157-169

Emerald Group Publishing Ltd

Access to resources Recommend Favorite