A framework of brand likeability: an exploratory study of likeability in firm-level brands

Author： Nguyen Bang  

Publisher： Routledge Ltd

ISSN： 1466-4488

Source： Journal of Strategic Marketing, Vol.21, Iss.4, 2013-07, pp. : 368-390

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The effects of advertisement picture likeability on information search and brand choice

By Obermiller Carl  

Marketing Letters, Vol. 22, Iss. 2, 2011-06 ,pp. : 101-113

Springer Publishing Company

Access to resources Recommend Favorite

Super Bowl ad likeability: Enduring and emerging predictors

By Yelkur Rama   Tomkovick Chuck   Hofer Ashley   Rozumalski Daniel  

Journal of Marketing Communications, Vol. 19, Iss. 1, 2013-02 ,pp. : 58-80

Routledge Ltd

Access to resources Recommend Favorite

Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance

By Peterson Robert  

Journal of the Academy of Marketing Science, Vol. 38, Iss. 6, 2010-12 ,pp. : 677-690

Springer Publishing Company

Access to resources Recommend Favorite

Putting the "brand" back into store brands: an exploratory examination of store brands and brand personality

By Beldona Sri   Wysong Scott  

Journal of Product and Brand Management, Vol. 16, Iss. 4, 2007-07 ,pp. : 226-235

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Building holistic brands: an exploratory study of Halal cosmetics

By Tournois Laurent  

Journal of Islamic Marketing, Vol. 6, Iss. 1, 2015-03 ,pp. : 109-132

Emerald Group Publishing Ltd

Access to resources Recommend Favorite