The effect of perceived carrier-ingredient fit on purchase intention of functional food moderated by nutrition knowledge and health claim

Author： Lu Ji  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-4108|117|7|1872-1885

ISSN： 0007-070X

Source： British Food Journal, Vol.117, Iss.7, 2015-07, pp. : 1872-1885

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