Impact of consumer socialization on soft drink consumption and mediating role of consumer generational behavior

Author： Khattak Jamshed Khan   Khattak Mobeen Jamshed   Shahzad Fahad  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-4108|117|3|1205-1222

ISSN： 0007-070X

Source： British Food Journal, Vol.117, Iss.3, 2015-03, pp. : 1205-1222

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