A mixed method analysis of the Better Business Bureau’s third-party seal and the extent to which it inculcates trust among consumers

Author： WestJohn LeeDepartment of Education University of Colorado Colorado Springs Colorado Springs Colorado United States.

Publisher： Emerald Group Publishing Ltd

E-ISSN： 2040-7130|9|3|214-238

ISSN： 2040-7122

Source： Journal of Research in Interactive Marketing, Vol.9, Iss.3, 2015-08, pp. : 214-238

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