Customer heterogenity in the development of e-loyalty

Author： ChocarroRaquelDepartment of Business Management Universidad Publica de Navarra Pamplona Spain. CortiñasMonicaDepartment of Business Management Universidad Publica de Navarra Pamplona Spain. VillanuevaMaria LuisaDepartment of Business Management Universidad Publica de Navarra Pamplona Spain.

Publisher： Emerald Group Publishing Ltd

E-ISSN： 2040-7130|9|3|190-213

ISSN： 2040-7122

Source： Journal of Research in Interactive Marketing, Vol.9, Iss.3, 2015-08, pp. : 190-213

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