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Publisher: Emerald Group Publishing Ltd
E-ISSN: 2052-1189|30|7|867-879
ISSN: 0885-8624
Source: The Journal of Business and Industrial Marketing, Vol.30, Iss.7, 2015-01, pp. : 867-879
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
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Approaching Key Account Management from a long-term perspective
Journal of Strategic Marketing, Vol. 21, Iss. 2, 2013-04 ,pp. :