Publisher: Emerald Group Publishing Ltd
E-ISSN: 2052-1189|30|7|855-866
ISSN: 0885-8624
Source: The Journal of Business and Industrial Marketing, Vol.30, Iss.7, 2015-01, pp. : 855-866
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Fojt Martin
Journal of Product and Brand Management, Vol. 5, Iss. 5, 1996-01 ,pp. :
By Cannon Tom
European Journal of Marketing, Vol. 12, Iss. 3, 1993-12 ,pp. :