Delivering sports events: the arena concept in sports from a network perspective

E-ISSN： 2052-1189|30|7|785-794

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.30, Iss.7, 2015-01, pp. : 785-794

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The impact and effectiveness of advertisements in a sports arena

By Turley L.W. Shannon J. Richard

Journal of Services Marketing, Vol. 14, Iss. 4, 2000-07 ,pp. : 323-336

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Exploring fantasy sports and its fan base from a CRM perspective

By Smith Amber A. Synowka David P. Smith Alan D.

International Journal of Business Innovation and Research, Vol. 4, Iss. 1-2, 2009-11 ,pp. : 103-142

Inderscience Publishers

Access to resources Recommend Favorite

Internationalisation of sports teams brands: the consumers' perspective

By Giroux Marilyn

International Journal of Business and Globalisation, Vol. 11, Iss. 1, 2013-07 ,pp. : 1-18

Inderscience Publishers

Access to resources Recommend Favorite

Cause for event: not-for-profit marketing through participant sports events

By Taylor Ruth Shanka Tekle

Journal of Marketing Management, Vol. 24, Iss. 9, 2008-11 ,pp. : 945-958

Routledge Ltd

Access to resources Recommend Favorite

Cost and benefits of sports events tourism: The case of the Singapore Grand Prix

Strategic Direction, Vol. 26, Iss. 8, 2010-01 ,pp. : 9-11

Emerald Group Publishing Ltd

Access to resources Recommend Favorite