Are all signals equal? Investigating the differential effects of online signals on the sales performance of e-marketplace sellers

Author: LiHuifangSchool of Management   University of Science and Technology of China   Hefei   China   FangYulinDepartment of Information Systems   City University of Hong Kong   Hong Kong   Hong Kong   WangYouweiSchool of Management   Fudan University   Shanghai   China   LimKai H.Department of Information Systems   City University of Hong Kong   Kowloon   Hong Kong   LiangLiangSchool of Management   University of Science and Technology of China   Heifei   China  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-5813|28|3|699-723

ISSN: 0959-3845

Source: Information Technology & People, Vol.28, Iss.3, 2015-08, pp. : 699-723

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Abstract