The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers

Author： HorváthCsillaInstitute for Management Research Radboud University Nijmegen Netherlands van BirgelenMarcelInstitute for Management Research Radboud Iniversity Nijmegen Netherlands

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-7123|49|1-2|2-21

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.49, Iss.1-2, 2015-02, pp. : 2-21

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