Defective co-creation

Author： GreerDominique A.School of Advertising Marketing and Public Relations Queensland University of Technology Brisbane Australia

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-7123|49|1-2|238-261

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.49, Iss.1-2, 2015-02, pp. : 238-261

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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