What to Get and What to Give Up: How Different Decision Tasks and Product Types Affect the Persuasiveness of Promotion‐ versus Prevention‐Focused Messages

Publisher： John Wiley & Sons Inc

E-ISSN： 1520-6793|32|9|920-933

ISSN： 0742-6046

Source： PSYCHOLOGY & MARKETING, Vol.32, Iss.9, 2015-09, pp. : 920-933

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