Beauty or function? How different mass customization toolkits affect customers' process enjoyment

Publisher: John Wiley & Sons Inc

E-ISSN: 1479-1838|1472-0817|5|335-343

ISSN: 1472-0817

Source: JOURNAL OF CONSUMER BEHAVIOUR, Vol.1472-0817, Iss.5, 2015-09, pp. : 335-343

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Abstract