JOURNAL OF CONSUMER BEHAVIOUR,volume 1472-0817,issue 5  (09-2015)

Period of time： 2015年5期

Publisher： John Wiley & Sons Inc

Founded in： 2001

Total resources： 21

E-ISSN： 1479-1838|1472-0817|5

ISSN： 1472-0817

Subject： F Economic

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JOURNAL OF CONSUMER BEHAVIOUR,volume 1472-0817,issue 5

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Back to consumption and production? Prosumers negotiating the WMG lockdown on YouTube

JOURNAL OF CONSUMER BEHAVIOUR,volume 1472-0817,issue 5 , Vol. 1472-0817, Iss. 5, 2015-09 , pp. 297-306

John Wiley & Sons Inc

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Is Cinderella resurging? The impact of consumers' underdog disposition on brand preferences: Underdog brand biography and brand status as moderators

JOURNAL OF CONSUMER BEHAVIOUR,volume 1472-0817,issue 5 , Vol. 1472-0817, Iss. 5, 2015-09 , pp. 307-316

John Wiley & Sons Inc

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Brand image and brand loyalty: Do they show the same deviations from a common underlying pattern?

JOURNAL OF CONSUMER BEHAVIOUR,volume 1472-0817,issue 5 , Vol. 1472-0817, Iss. 5, 2015-09 , pp. 317-324

John Wiley & Sons Inc

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The satisfaction and stress of being a market maven: A social network perspective

JOURNAL OF CONSUMER BEHAVIOUR,volume 1472-0817,issue 5 , Vol. 1472-0817, Iss. 5, 2015-09 , pp. 325-334

John Wiley & Sons Inc

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Beauty or function? How different mass customization toolkits affect customers' process enjoyment

JOURNAL OF CONSUMER BEHAVIOUR,volume 1472-0817,issue 5 , Vol. 1472-0817, Iss. 5, 2015-09 , pp. 335-343

John Wiley & Sons Inc

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Should I plan? Planning effects on perceived effort and motivation in goal pursuit

JOURNAL OF CONSUMER BEHAVIOUR,volume 1472-0817,issue 5 , Vol. 1472-0817, Iss. 5, 2015-09 , pp. 344-352

John Wiley & Sons Inc

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Total 6 item(s)