Investigating the Impact of Web Site Value and Advertising on Firm Performance in Electronic Commerce

Author: Saeed Khawaja A.   Hwang Yujong   Grover Varun  

Publisher: M. E. Sharpe Inc

ISSN: 1086-4415

Source: International Journal of Electronic Commerce, Vol.7, Iss.2, 2002-12, pp. : 119-141

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Abstract