Branding in Politics- Manifestations, Relevance and Identiy-Oriented Management

Author: Schneider Helmut  

Publisher: Haworth Press

ISSN: 1537-7857

Source: Journal of Political Marketing, Vol.3, Iss.3, 2004-10, pp. : 41-67

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract