Author： Kim Woo Gon Lee Soojin Young Lee Hae
Publisher： Haworth Press
ISSN： 1528-008X
Source： Journal of Quality Assurance in Hospitality & Tourism, Vol.8, Iss.2, 2007-11, pp. : 1-23
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Cultural Influence on Proneness to Brand Loyalty
By Lam Desmond
Journal of International Consumer Marketing, Vol. 19, Iss. 3, 2007-04 ,pp. :
Access to resources
Recommend
Branding 2.0 - Using Web 2.0 Principles to build an Open Source Brand
Electronic Markets, Vol. 18, Iss. 2, 2008-05 ,pp. :
Building E-Loyalty of Lodging Brands Avoiding Brand Erosion
By Miller Brian
Journal of Travel & Tourism Marketing, Vol. 17, Iss. 2-3, 2005-02 ,pp. :