The Application of the Chinese Sense of ”Balance” to Agreements Signed Between Chinese and Foreign Instututions in the Chinese Higher Education Sector: Adding Depth to a Popular Cultural Concept

Author： Willis Mike  

Publisher： Routledge Ltd

ISSN： 0884-1241

Source： Journal of Marketing for Higher Education, Vol.14, Iss.1, 2004-11, pp. : 107-121

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