Building a University Brand from Within: A Comparison of Coaches' Perspectives of Internal Branding

Author: Judson Kimberly M.   Aurand Timothy W.   Gorchels Linda  

Publisher: Routledge Ltd

ISSN: 0884-1241

Source: Journal of Marketing for Higher Education, Vol.16, Iss.1, 2006-10, pp. : 97-114

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next