Journal of Marketing for Higher Education,volume 16,issue 1  (10-2006)

Period of time： 2006年1期

Publisher： Routledge Ltd

Founded in： 1988

Total resources： 13

ISSN： 0884-1241

Subject： G Culture, Science , Education, Sports

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Journal of Marketing for Higher Education,volume 16,issue 1

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Marketing a U.S. University to International Students: Which Approach Is Best- Standardization, Adaptation, or Contingency? An Investigation of Consumer Needs in Seven Countries

By Shah Abhay,Laino Heidi in (2006)

Journal of Marketing for Higher Education,volume 16,issue 1 , Vol. 16, Iss. 1, 2006-10 , pp. 1-24

Routledge Ltd

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Segmenting University Students on the Basis of Their Expectations

By Fuentes Blasco Maria,Gil Saura Irene in (2006)

Journal of Marketing for Higher Education,volume 16,issue 1 , Vol. 16, Iss. 1, 2006-10 , pp. 25-45

Routledge Ltd

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Accreditation in Higher Business Education in the Private Sector: The Case of Jordan

By Sabri Hala A.,El-Refae Ghaleb Awad in (2006)

Journal of Marketing for Higher Education,volume 16,issue 1 , Vol. 16, Iss. 1, 2006-10 , pp. 47-76

Routledge Ltd

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Measuring Student Choice Criteria Using the Theory of Planned Behaviour: The Case of Taiwan, Australia, UK, and USA

By Gatfield Terry,Chen Ching-huei in (2006)

Journal of Marketing for Higher Education,volume 16,issue 1 , Vol. 16, Iss. 1, 2006-10 , pp. 77-95

Routledge Ltd

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Building a University Brand from Within: A Comparison of Coaches' Perspectives of Internal Branding

By Judson Kimberly M.,Aurand Timothy W.,Gorchels Linda in (2006)

Journal of Marketing for Higher Education,volume 16,issue 1 , Vol. 16, Iss. 1, 2006-10 , pp. 97-114

Routledge Ltd

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Why Do Chinese Universities Seek Foreign University Partners: An Investigation of the Motivating Factors Behind a Significant Area of Alliance Activity

By Willis Mike in (2006)

Journal of Marketing for Higher Education,volume 16,issue 1 , Vol. 16, Iss. 1, 2006-10 , pp. 115-141

Routledge Ltd

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Understanding MBA Consumer Needs and the Development of Marketing Strategy

By Dailey Lynn,Anderson Murphy,Ingenito Cristina,Duffy David,Krimm Paul,Thomson Scott in (2006)

Journal of Marketing for Higher Education,volume 16,issue 1 , Vol. 16, Iss. 1, 2006-10 , pp. 143-158

Routledge Ltd

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Total 7 item(s)