Mediating effects between World Games identification and licensed merchandise

Author： Cheng Lee-Joy   Yeh Chin-Chia   Wong Seng-Lee  

Publisher： Emerald Group Publishing Ltd

ISSN： 0960-4529

Source： Managing Service Quality, Vol.24, Iss.4, 2014-07, pp. : 384-398

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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