A Multi-Criteria Approach to Destination Benchmarking: A Case Study of State Tourism Advertising Programs in the United States

Author： Wober Karl W. Fesenmaier Daniel R.

Publisher： Haworth Press

ISSN： 1054-8408

Source： Journal of Travel & Tourism Marketing, Vol.16, Iss.2-3, 2004-07, pp. : 1-18

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