The Use of Problematic Integration Theory to Assess Destination Online Promotion Activities: The Case of Australia.com in the United States Market

Author： Han Jee-Hee Mills Juline E.

Publisher： Haworth Press

ISSN： 1054-8408

Source： Journal of Travel & Tourism Marketing, Vol.20, Iss.3-4, 2007-05, pp. : 93-105

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