The Visitors Behavioral Consequences of Experiential Marketing: An Empirical Study on Taipei Zoo

Author： Tsaur Sheng-Hshiung   Chiu Yi-Ti   Wang Chih-Hung  

Publisher： Haworth Press

ISSN： 1054-8408

Source： Journal of Travel & Tourism Marketing, Vol.21, Iss.1, 2007-06, pp. : 47-64

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