The Relative Persuasiveness of Gain-Framed Loss-Framed Messages for Encouraging Disease Prevention Behaviors: A Meta-Analytic Review

Author: O'Keefe Daniel   Jensen Jakob  

Publisher: Taylor & Francis Ltd

ISSN: 1081-0730

Source: Journal of Health Communication, Vol.12, Iss.7, 2007-10, pp. : 623-644

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