The Unintended Target: Assessing Nonsmokers' Reactions to Gain- and Loss-Framed Antismoking Public Service Announcements

Author： Wong Norman C. H.   Harvell Lindsey A.   Harrison Kylie J.  

Publisher： Taylor & Francis Ltd

ISSN： 1081-0730

Source： Journal of Health Communication, Vol.18, Iss.12, 2013-12, pp. : 1402-1421

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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