Developing Effective Campaign Messages to Prevent Neural Tube Defects: A Qualitative Assessment of Women's Reactions to Advertising Concepts

Author: Lindsey Lisa L. Massi   Silk Kami   Von Friederichs-Fitzwater Marlene   Hamner Heather   Prue Christine   Boster Franklin  

Publisher: Taylor & Francis Ltd

ISSN: 1081-0730

Source: Journal of Health Communication, Vol.14, Iss.2, 2009-03, pp. : 131-159

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