Underage Drinkers' Responses to Negative-Restrictive Versus Proactive-Nonrestrictive Slogans in Humorous Anti–Alcohol Abuse Messages: Are Humorous Responsible Drinking Campaign Messages Effective?

Author： Lee Moon J.   Chen Yi-Chun (Yvonnes)  

Publisher： Taylor & Francis Ltd

ISSN： 1081-0730

Source： Journal of Health Communication, Vol.18, Iss.3, 2013-03, pp. : 354-368

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