The Sony Corporation: A Case Study in Transnational Media Management

Author: Gershon Richard A.   Kanayama Tsutomu  

Publisher: Institute for Media and Communications Management, University of St Gallen, Switzerland

ISSN: 1424-1277

Source: The International Journal on Media Management, Vol.4, Iss.2, 2002-09, pp. : 105-117

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Abstract