Period of time： 2003年2期
Publisher： Institute for Media and Communications Management, University of St Gallen, Switzerland
Founded in： 1999
Total resources： 8
ISSN： 1424-1277
Subject： TB General Industrial Technology
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The International Journal on Media Management,volume 4,issue 2
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Editorial—New Media Impact on Traditional Media Management
By Schmid Beat F.,Glotz Peter,Gomez Peter,Mierzejewska Bozena I. in (2002)
The International Journal on Media Management,volume 4,issue 2 , Vol. 4, Iss. 2, 2002-09 , pp.Institute for Media and Communications Management, University of St Gallen, Switzerland
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U.S. Newspapers and the Development of Online Editions
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The International Journal on Media Management,volume 4,issue 2 , Vol. 4, Iss. 2, 2002-09 , pp.Institute for Media and Communications Management, University of St Gallen, Switzerland
The Sony Corporation: A Case Study in Transnational Media Management
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By Nikolychuk Lynne A. in (2002)
The International Journal on Media Management,volume 4,issue 2 , Vol. 4, Iss. 2, 2002-09 , pp.Institute for Media and Communications Management, University of St Gallen, Switzerland
A Framework for Building Brand Equity Online for Pure-Play B2C Retailers and Services
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The International Journal on Media Management,volume 4,issue 2 , Vol. 4, Iss. 2, 2002-09 , pp.Institute for Media and Communications Management, University of St Gallen, Switzerland
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The International Journal on Media Management,volume 4,issue 2 , Vol. 4, Iss. 2, 2002-09 , pp.Institute for Media and Communications Management, University of St Gallen, Switzerland