A Framework for Building Brand Equity Online for Pure-Play B2C Retailers and Services

Author： Kim John Sharma Srinarayan Setzekorn Kristina

Publisher： Institute for Media and Communications Management, University of St Gallen, Switzerland

ISSN： 1424-1277

Source： The International Journal on Media Management, Vol.4, Iss.2, 2002-09, pp. : 123-132

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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