The Bases of Successful Market Entry: the Liability of Size and of Newness in E-commerce

Author： Ehrmann Thomas   Haas Florian   Harms Rainer  

Publisher： Institute for Media and Communications Management, University of St Gallen, Switzerland

ISSN： 1424-1277

Source： The International Journal on Media Management, Vol.4, Iss.4, 2002-12, pp. : 203-211

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