Real Options Theory, Flexibility and the Media Industry: A conceptual outline for potential application areas

Author： Dimpfel Marcus   Habann Frank   Algesheimer René  

Publisher： Institute for Media and Communications Management, University of St Gallen, Switzerland

ISSN： 1424-1277

Source： The International Journal on Media Management, Vol.4, Iss.4, 2002-12, pp. : 261-272

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