Environmental Cognitions in a Dual-Product Marketplace: A Participant-Observation Perspective on the U.S. Broadcast Television Industry

Author： Napoli Philip M.  

Publisher： Institute for Media and Communications Management, University of St Gallen, Switzerland

ISSN： 1424-1277

Source： The International Journal on Media Management, Vol.5, Iss.2, 2003-07, pp. : 100-108

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