Integrating New Media and Old Media: Seven Observations of Convergence as a Strategy for Best Practices in Media Organizations

Author: Lawson-Borders Gracie  

Publisher: Institute for Media and Communications Management, University of St Gallen, Switzerland

ISSN: 1424-1277

Source: The International Journal on Media Management, Vol.5, Iss.2, 2003-07, pp. : 91-99

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