Effect of Price‐discount Distribution in Multi‐unit Price Promotions on Consumers’ Willingness to Pay, Sales Value, and Retailers’ Revenue

Publisher： John Wiley & Sons Inc

E-ISSN： 1520-6297|31|1|14-32

ISSN： 0742-4477

Source： AGRIBUSINESS : AN INTERNATIONAL JOURNAL, Vol.31, Iss.1, 2015-01, pp. : 14-32

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