A Comparison of Shopping Behavior in Xi'an and Hong Kong Malls: Utilitarian versus Non-Utilitarian Shoppers

Author: Tsang Alex S.L.   Zhuang Guijun   Li Fuan   Zhou Nan  

Publisher: Haworth Press

ISSN: 0896-1530

Source: Journal of International Consumer Marketing, Vol.16, Iss.1, 2004-01, pp. : 29-46

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Abstract