Journal of International Consumer Marketing

Publisher： Haworth Press

Founded in： 1988

Total resources： 15

E-ISSN： 1528-7068

ISSN： 0896-1530

Subject： F7 Trade Economy

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Journal of International Consumer Marketing

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EDITORIAL

By Kaynak Erdener in (2007)

Journal of International Consumer Marketing , Vol. 19, Iss. 4, 2007-08 , pp. 1-5

Haworth Press

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A Meta-Analysis of Studies on the Determinants of Standardization and Localization of International Marketing and Advertising Strategies

By Cheon Hongsik J.,Cho Chang-Hoan,Sutherland John in (2007)

Journal of International Consumer Marketing , Vol. 19, Iss. 4, 2007-08 , pp. 109-147

Haworth Press

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Cross-Cultural Differences of Price-Perceived Quality Relationships

By Jo Myung-Soo,Sarigollu Emine in (2007)

Journal of International Consumer Marketing , Vol. 19, Iss. 4, 2007-08 , pp. 59-74

Haworth Press

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Fast Food Marketing and the African American Consumers: The Impact of Socio-Economic and Demographic Characteristics

By Oyewole Philemon in (2007)

Journal of International Consumer Marketing , Vol. 19, Iss. 4, 2007-08 , pp. 75-108

Haworth Press

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Analyzing Variety Seeking Behavior Using Panel Data

By Tang Esther P. Y.,Chin Iris O. K. in (2007)

Journal of International Consumer Marketing , Vol. 19, Iss. 4, 2007-08 , pp. 7-31

Haworth Press

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A Multivariate Model of Perceived Quality in a Developing Country

By Kabir Chowdhury M. H.,Andaleeb Syed S. in (2007)

Journal of International Consumer Marketing , Vol. 19, Iss. 4, 2007-08 , pp. 33-57

Haworth Press

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Acculturation and Discrimination in the Global Market Place: The Case of Hispanics in the U.S.

By Wilson Rick T. in (2007)

Journal of International Consumer Marketing , Vol. 20, Iss. 1, 2007-07 , pp. 67-78

Haworth Press

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EDITORIAL

By Kaynak Erdener in (2007)

Journal of International Consumer Marketing , Vol. 20, Iss. 1, 2007-07 , pp. 1-3

Haworth Press

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BOOK REVIEW

By Cellich Claude in (2007)

Journal of International Consumer Marketing , Vol. 20, Iss. 1, 2007-07 , pp. 79-80

Haworth Press

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Exploring Crowding Effects on Collectivists' Emotions and Purchase Intention of Durable and Non-Durable Goods in East Asian Night Markets

By Wu Couchen,Luan Chi-Cheng in (2007)

Journal of International Consumer Marketing , Vol. 20, Iss. 1, 2007-07 , pp. 5-18

Haworth Press

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