Chinese Ethnic Indentification and Conspicuous Consumption: Are There Moderators or Mediators Effect of Acculturation Dimensions?

Author: Chen Joseph   Aung May   Zhou Lianxi   Kanetkar Vinay  

Publisher: Haworth Press

ISSN: 0896-1530

Source: Journal of International Consumer Marketing, Vol.17, Iss.2-3, 2005-06, pp. : 117-136

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Abstract