The Metrics of Relationships: Measuring Satisfaction, Loyalty and Profitability of Relational Customers

Author： Sharma Arun  

Publisher： Haworth Press

ISSN： 1533-2667

Source： Journal of Relationship Marketing, Vol.6, Iss.2, 2007-08, pp. : 33-50

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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