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Period of time: 2007年2期
Publisher: Haworth Press
Founded in: 1995
Total resources: 1
ISSN: 1533-2667
Subject: F0 Economics
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Relationship Marketing,volume 6,issue 2
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Assessing the Productivity of Relationship Marketing: Moving Toward a Paradigm
By Sherrell Daniel L.,Bejou David in (2007)
Journal of Relationship Marketing,volume 6,issue 2 , Vol. 6, Iss. 2, 2007-08 , pp.![](/images/ico/ico5.png)
By Bush Robert P.,Underwood, III James H.,Sherrell Daniel L. in (2007)
Journal of Relationship Marketing,volume 6,issue 2 , Vol. 6, Iss. 2, 2007-08 , pp.![](/images/ico/ico5.png)
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Committed Customers as Strategic Marketing Resources
By Lacey Russell,Morgan Robert J. in (2007)
Journal of Relationship Marketing,volume 6,issue 2 , Vol. 6, Iss. 2, 2007-08 , pp.![](/images/ico/ico5.png)
Sales Force Automation Systems and Sales Force Productivity: Critical Issues and Research Agenda
By Clark Paul,Rocco Richard A.,Bush Alan J. in (2007)
Journal of Relationship Marketing,volume 6,issue 2 , Vol. 6, Iss. 2, 2007-08 , pp.![](/images/ico/ico5.png)
Using CRM to Manage Marketing Productivity
By Bush Robert P.,Underwood, III James H. in (2007)
Journal of Relationship Marketing,volume 6,issue 2 , Vol. 6, Iss. 2, 2007-08 , pp.