Author: Pelkmans Jacques
Publisher: Springer Publishing Company
ISSN: 0020-5346
Source: Intereconomics, Vol.38, Iss.2, 2003-03, pp. : 66-69
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Related content
Advertising regulation and market drivers
By Parsons Andrew G. Schumacher Christoph
European Journal of Marketing, Vol. 46, Iss. 11-12, 2012-11 ,pp. :
Balancing Internal and External Market Orientations
By Lings Ian N.
Journal of Marketing Management, Vol. 15, Iss. 4, 1999-05 ,pp. :