Cross-cultural marketing strategies for delivering knowledge-based services in a borderless world: the case of management education

Author： Javalgi Rajshekhar (Raj) G. Joseph W. Benoy LaRosa Richard J.

Publisher： Emerald Group Publishing Ltd

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.23, Iss.6, 2009-09, pp. : 371-384

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