What factors influence customer-oriented prosocial behavior of customer-contact employees?

Author: Lee Yong-Ki   Nam Jung-Heon   Park Dae-Hwan   Lee Kyung Ah  

Publisher: Emerald Group Publishing Ltd

ISSN: 0887-6045

Source: Journal of Services Marketing, Vol.20, Iss.4, 2006-06, pp. : 251-264

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