The moderating role of brand reputation and moral obligation: An application of the theory of planned behavior

Author： Bang Hyejin   Odio Michael A.   Reio Thomas  

Publisher： Emerald Group Publishing Ltd

ISSN： 0262-1711

Source： The Journal of Management Development, Vol.33, Iss.4, 2014-04, pp. : 282-298

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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